When I first started blogging, I had no idea my blog would turn into a business. It was just a way of expressing my love for fashion to the world and somehow keeping myself up to date with the latest fashion trends. Nowadays, the definition of a blogger has become more than just a writer containing a blog/website, yet people underestimate the work of a blogger. Blogging costs a lot of time, discipline, research but most importantly planning. If you’re thinking about starting a blog or already have one, but wonder if your content adds value to your audience, read here 4 things I wish I knew before I started blogging:
1. A BLOGGING BUSINESS PLAN
When I first started blogging in 2011 on Celebrities Musthaves, I was just a 20 years old girl living in a digital world obsessed with fashion and everything celebrities wore. At that time, I wanted to become a Celebrity Stylist just like June Ambrose. I had no idea blogging would become the next big thing until I created my personal blog in 2014. Since there are thousands of other girls like you and me who love to blog and pretty much have the same dreams as you, how do you stand out? It may sound silly (some may say ‘’it’s just a blog!?), but a Blogging Business Plan is the smartest thing you can do before you start blogging. This plan will give you a clear vision of who you are in the blogging world, what differentiates you from the rest, who your audience are and what your message is.
2. CREATE CONTENT FOR YOUR AUDIENCE, NOT FOR YOURSELF.
Speaking of audience, who are you blogging for? Blogging for the sake of blogging is unnecessary. Study your niche group and find out what they love to do on social media:
– Which social media platforms/blogs do they spend the most time on?
– How do they communicate?
– What type of content triggers them to engage?
This valuable information will help you to know what topics to blog about and the type of content you need to post to grow your following.
The first tech term you need to know before starting a blog is SEO. SEO stands for ‘Search Engine Optimization’ (think of Google, Bingo and Yahoo); it is an essential tool that promotes and generates organic traffic to your website or blog when using specific keywords.
4. YOUR VALUE
Blogging is a great way to show potential clients and brands what you have to offer as well as a great platform to share new products and services that interests your audience. This is why it’s very important to know your value as a blogger. The more unique visitors you reach via your website and social media accounts, the more you can earn by collaborating with brands. Learn more about how to brand your blog to the next level.