One of the main reasons why you might be scared to pitch yourself is either because you haven’t started your business yet, you don’t feel credible enough to call yourself a business owner or simply because you can’t find the right title. As much as you might hate this part, if you want people to know more about your business, you need to get yourself out there. I mean, if I can do it, you can do it too!
PHOTO BY KESHIA DANSO
Back in the day, I used to avoid talking to people at network events (I know, very strange right!?) because I simply didn’t know how to pitch myself; however, thanks to DNA Community that has completely changed. What stood out to me was the fact that people around me were having a hard time pitching their business too! That’s when I knew I had do to something about it. Sit down and relax as we’re about to practice!
1. THE MILLION DOLLAR SENTENCE
The start of your (elevator) pitch will determine the body of the conversation. This is why the first sentence is worth a million dollar! Write down 1. everything you are 2. what you do. Now that you have a list of your abilities, pick and choose the most relevant titles depending on who you’re talking to.
For an example;
If I’m talking to a investor, I will pitch the business I could use an investment for.
So this is how my pitch would look like:
Hi, I’m Ashlee Janelle Danso and I’m Fashion Consultant. I consult online business owners to start and grow their online (fashion) business from action plan to a business model.
But if I’m talking to an Influencer Marketing Manager who works for an interesting fashion brand that is looking for online influencers to work with my pitch would look like this:
Hi, I’m Ashlee Janelle Danso and I’m an Online Influencer. I create fashion, lifestyle and business content but most importantly I want to inspire and motivate my followers to act!
2. PREPARE YOUR STORY
It might be a little bit scary in the beginning to share your personal story with a complete stranger but your story is what separates you from the rest. When you embrace the events in your life (that have shaped you to who you are today) and are able to see the link with what you do, people will appreciate and understand where your passion comes from. So don’t be scared to uncover your story!
There’s always a reason why you love doing what you do! To get to the bottom of it, you’ll have to ask yourself a few questions like; Where does your passion come from? What does it do to you? And why do you feel the need to share it with the world? These are important things to know so people with similar experiences can relate to your business.
4. YOUR VISION
The main goal is to connect with the right people who can help you to get closer to your vision. This is the reason why it’s important to share your thoughts with (the right) people. Let them know what your next steps are, even if you can’t find a connection with the person you’re having a conversation with. You never know who they can connect you with.
It doesn’t matter if you’re working in a corporate or creative industry, you’re always going to deal with different personalities. This is the reason why it’s important to always BE YOU and stay true to yourself. Sharing your personal story with a bold attitude is eventually what people will remember of you.